AlphaRex® is a leading innovator in high-performance aftermarket automotive lighting, specializing in advanced LED headlights, tail lights, fog lights, and off-road lighting for trucks, SUVs, and performance vehicles. Founded in 2018 and debuting at SEMA 2019, AlphaRex quickly established itself as a benchmark for quality and innovation with its flagship NOVA-Series LED headlights, featuring patented full LED technology and the signature Ice Cube 3D projector for exceptional clarity, beam pattern, and visual impact. Backed by over 20 years of manufacturing expertise, AlphaRex designs every product from the ground up, secures patents for key components, and rigorously tests to meet or exceed SAE and DOT FMVSS108 compliance, along with ISO 9000/9001/9002 and IATF 16949 (ISO 17949) automotive standards. With a product lineup spanning NOVA-Series (flagship), LUXX-Series (mid-range), and PRO-Series (entry-level), AlphaRex delivers cutting-edge features like sequential turn signals, dual-color DRLs, startup activation lighting, and innovative DoubleTap™ fog lights that switch between white and yellow output. Trusted by enthusiasts worldwide and supported by exceptional customer service and distributor partnerships, AlphaRex continues to push boundaries across truck, SUV, EV, and JDM platforms—driving the future of automotive lighting through patented technology, uncompromising quality, and relentless innovation.
